Empowering Global Trade in Specialized Sectors

Wise Zaytouna Consulting delivers strategic guidance and tailored solutions for companies navigating international trade, procurement, and regulatory environments—especially in laboratory, medical, and educational markets.

mask group (2)

About Us

Wise Zaytouna Consulting is a specialized advisory and research firm focused on international trade, procurement, and market access. As a sister company of Emirasia Trading House, we offer complementary value through strategic insights and hands-on execution support.
To empower businesses with knowledge, strategy, and insight for successful international trade.
To be the trusted consulting partner for companies navigating the complexities of global commerce in specialized sectors.

Industries We Serve

xmlid 1

Import/Export Companies

We support global traders with sourcing strategies, market entry planning, and customs compliance.

xmlid 1

Medical & Laboratory

Helping medical and lab equipment providers meet regulatory requirements and access new markets.

xmlid 1

Educational Providers

Guiding education-focused businesses through international tenders, logistics, and compliance.

xmlid 1

Institutions & Development

Assisting government and public sector projects with procurement, vendor coordination, and training.

xmlid 1

NGOs & Agencies

Partnering with nonprofits on ethical sourcing, compliance, and mission-aligned trade solutions.

xmlid 1

Startups Expanding Globally

Empowering startups to scale internationally through smart trade, sourcing, and regulatory strategies.

Smart Trade Starts with Smart Guidance

Whether you're scaling internationally, entering public tenders, or sourcing specialized equipment — Wise Zaytouna Consulting is your trusted partner for strategy, compliance, and execution.

Our Services

Trade Consulting

We help clients make informed decisions with tailored market research and trade strategies.

Regulatory Research

Navigate international regulations and ensure compliance at every step.

Procurement Support

Efficient, compliant procurement services for public and private sector clients.

Our case study

Streamlining Compliance for a Medical Device Exporter

Client: Mid-sized laboratory equipment supplier based in Eastern Europe
Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.

Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Winning a Public Tender for Educational Supplies

Client: Mid-sized laboratory equipment supplier based in Eastern Europe

Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.

Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Go-to-Market Strategy for a Global Startup

Client: Mid-sized laboratory equipment supplier based in Eastern Europe

Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.

Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Ethical Sourcing for a Humanitarian NGO

Client: Mid-sized laboratory equipment supplier based in Eastern Europe

Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.

Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Expanding Distribution for a Lab Supply Company

Client: Mid-sized laboratory equipment supplier based in Eastern Europe

Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.

Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Expanding Distribution for a Lab Supply Company

rectangle 18 (1)

Client: Mid-sized laboratory equipment supplier based in Eastern Europe

Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.

Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Streamlining Compliance for a Medical Device Exporter

ethical sourcing for a humanitarian ngo

Client: Mid-sized laboratory equipment supplier based in Eastern Europe

Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.

Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Winning a Public Tender for Educational Supplies

streamlining compliance for a medical device exporter

Client: Mid-sized laboratory equipment supplier based in Eastern Europe

Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.

Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Go-to-Market Strategy for a Global Startup

winning a public tender for educational supplies

Client: Mid-sized laboratory equipment supplier based in Eastern Europe

Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.

Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Ethical Sourcing for a Humanitarian NGO

go to market strategy for a global startup

Client: Mid-sized laboratory equipment supplier based in Eastern Europe

Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.

Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Our clients testimonials

ellipse 6

Wise Zaytouna guided us through a complex international procurement process. Their strategic insights and hands-on support were key to winning our first public tender.

Operations Director

Educational Supplies Firm, UAE

ellipse 6

Wise Zaytouna guided us through a complex international procurement process. Their strategic insights and hands-on support were key to winning our first public tender.

Operations Director

Educational Supplies Firm, UAE

Contact Us

Have questions or special requests?
We’re here to help! Reach out anytime and we’ll make sure your party is super from start to finish.